In the article “Hemp’s Unfulfilled Promise: A Call for Action From the FDA and Congress,” Bharat Ayyar, the CEO of Sunsoil, highlights the dire situation facing the hemp industry. Despite the legalization of hemp cultivation and hemp-derived products like CBD oil, the FDA has failed to provide regulatory clarity on CBD, resulting in devastating consequences for hemp farmers and potentially unsafe products for consumers. The FDA’s negligence has even allowed for the de-facto legalization of cannabis in many states. Ayyar argues that clear regulations are urgently needed to ensure safety, boost consumer confidence, and invite larger brands to participate in the market. The article emphasizes the urgent need for action from regulators to protect consumers, enhance industry integrity, and enable responsible growth in the hemp industry.
The Promise of Hemp and the 2018 Farm Bill
Hemp’s legalization in the 2018 Farm Bill brought great promise to the agricultural sector and consumers alike. The bill not only allowed for the cultivation of hemp but also opened doors for the development of hemp-derived products, such as CBD oil. These products were celebrated for their natural potential to alleviate pain, reduce stress, and aid sleep. However, despite the anticipation and excitement surrounding the hemp industry, the lack of regulatory clarity from the FDA has hindered its growth and potential.
Legalization of Hemp
The 2018 Farm Bill was a significant milestone in the legalization of hemp. It provided American farmers with the opportunity to venture into hemp cultivation, offering them a new and potentially lucrative crop. Additionally, it allowed for the development and sale of hemp-derived products, such as CBD oil, which gained popularity for their potential health benefits. The bill was intended to revitalize the agricultural industry and provide consumers with access to natural alternatives for various health concerns.
Potential Benefits of Hemp-Derived Products
Hemp-derived products, particularly CBD oil, have been praised for their potential therapeutic benefits. Many consumers have turned to CBD oil as a natural remedy for pain management, stress relief, and improved sleep. The potential benefits of hemp-derived products extend beyond personal well-being, as the industry has the potential to stimulate economic growth and create job opportunities. With proper regulation and oversight, hemp-derived products have the potential to become mainstream and widely accessible.
The FDA’s Failure to Regulate CBD
Despite the promises and potential of hemp-derived products, the FDA’s lack of regulatory clarity on CBD has had devastating consequences for hemp farmers and consumers alike. The FDA has failed to provide clear guidelines and oversight, resulting in the proliferation of unsafe and low-quality CBD products in the market.
Lack of Regulatory Clarity on CBD
One of the major issues faced by the hemp industry is the lack of regulatory clarity on CBD. The FDA has struggled to determine how CBD should be regulated, which has created confusion among manufacturers, retailers, and consumers. This lack of clarity has hindered the growth of the industry and left many stakeholders uncertain about how to navigate the market.
Devastating Impact on Hemp Farmers
The FDA’s failure to regulate CBD has had a devastating impact on hemp farmers. According to a recent USDA report, the value of hemp production in 2022 experienced a significant decline of 71%. This decline in value has left many farmers struggling to make a profit and has put their livelihoods at risk. The lack of regulatory clarity has made it difficult for farmers to sell their crops and has limited their ability to capitalize on the potential of the hemp industry.
Unsafe and Low-Quality CBD Products
The FDA’s inaction has allowed for the proliferation of unsafe and low-quality CBD products in the market. A significant concern is the mislabeling of CBD products, with many containing less CBD than advertised or even contaminated with heavy metals. This lack of oversight not only puts consumers at risk but also tarnishes the reputation of the entire industry. The FDA’s failure to regulate CBD has allowed opportunistic companies to take advantage of the lack of oversight and sell subpar products to unsuspecting consumers.
Decline in CBD Sales and Tarnished Reputation
The lack of regulatory clarity and the presence of unsafe and low-quality CBD products have contributed to a decline in CBD sales. Consumers have become wary of purchasing CBD products due to concerns about their safety and efficacy. The tarnished reputation of CBD products has made it challenging for the industry to attract new consumers and establish trust. Without proper regulation, the potential of the hemp industry remains untapped, and its growth is stunted.
De-Facto Legalization of Cannabis
The FDA’s negligence in regulating CBD has inadvertently led to the de-facto legalization of cannabis in many states. Companies have exploited a loophole in the 2018 Farm Bill to create products containing intoxicating levels of delta-8 THC, which is not subject to the same restrictions as delta-9 THC. This has allowed companies to produce gummies and seltzers with psychoactive properties, creating public health risks and further complicating the regulatory landscape.
Exploitation of Regulatory Loopholes
The lack of regulatory clarity has created opportunities for companies to exploit regulatory loopholes. One such loophole is the delta-8 THC loophole, which allows companies to produce and sell products with intoxicating levels of this psychoactive compound. This has allowed companies to market products that mimic the effects of THC without facing the same restrictions. Additionally, the limited availability of ingestible CBD products due to regulatory uncertainty has created a niche market that is prone to dubious practices and inconsistent quality.
Delta-8 THC Loophole
The delta-8 THC loophole has allowed companies to produce and sell products that contain psychoactive levels of delta-8 THC. This compound, while not subject to the same restrictions as delta-9 THC, still possesses psychoactive properties and can have significant effects on consumers. The exploitation of this regulatory loophole raises concerns about public health and safety, as consumers may unknowingly consume products with intoxicating levels of THC.
Limited Availability of Ingestible CBD
The regulatory uncertainty surrounding ingestible CBD products has resulted in limited availability in the market. Large retailers, such as Target and Amazon, have avoided carrying ingestible CBD products due to the murky regulatory landscape. This limited availability prevents potential consumers from accessing the benefits of CBD and keeps prices high due to the lack of competition. The lack of clear regulations has hindered the growth of the industry and limited its potential impact.
Dubious Practices and Niche Market

The lack of regulatory oversight has allowed for dubious practices within the hemp industry. With limited regulation, companies have been able to maximize profits by cutting corners and prioritizing quantity over quality. This has led to inconsistent product quality and tarnished the reputation of the entire industry. The lack of clear guidelines and enforceable regulations has created a niche market where opportunistic companies can thrive at the expense of consumer trust and safety.
The Urgent Need for Clear and Enforceable Regulations
The current state of the hemp industry calls for urgent action from regulatory bodies, particularly the FDA and Congress. Clear and enforceable regulations are needed to ensure product potency, purity, and safety. These regulations would not only protect consumers but also boost consumer confidence in hemp-derived products. Moreover, clear regulations would attract larger brands to participate in the market, further driving growth and innovation.
Guidelines for Product Potency and Purity
Clear regulations on product potency and purity are crucial to protect consumers and ensure the integrity of the industry. Guidelines for CBD content and the presence of contaminants, such as heavy metals, would provide consumers with the assurance that they are purchasing safe and effective products. These guidelines would also promote transparency and accountability among manufacturers and encourage responsible production practices.
Boosting Consumer Confidence
The lack of regulatory clarity on CBD has eroded consumer confidence in hemp-derived products. Clear and enforceable regulations would help rebuild trust and instill confidence in consumers. By ensuring that products are accurately labeled, contain the advertised amount of CBD, and are free from contaminants, regulators can address consumer concerns and encourage wider adoption of hemp-derived products.
Attracting Larger Brands to the Market
Clear regulations would not only benefit consumers but also attract larger brands to the hemp industry. The involvement of established brands would bring resources, expertise, and innovation to the market. This would further drive the growth of the industry and help establish hemp-derived products as mainstream alternatives for consumers. The participation of larger brands would also contribute to the normalization of hemp-derived products and remove the stigma associated with them.
Protecting Consumers and Enhancing Industry Integrity
Clear and enforceable regulations are essential for protecting consumers from unsafe and low-quality products. By establishing guidelines for product potency, purity, and safety, regulators can ensure that consumers are not exposed to unnecessary risks. These regulations would also enhance the integrity of the industry and weed out opportunistic companies that prioritize profit over consumer well-being.
Promoting Responsible Growth
Clear regulations would provide a framework for responsible growth in the hemp industry. By setting standards for production, manufacturing, and labeling, regulators can ensure that the industry grows in a sustainable and responsible manner. Responsible growth would not only benefit consumers but also create economic opportunities, job growth, and environmental sustainability.

Action Required from the FDA and Congress
The FDA and Congress have a crucial role to play in addressing the regulatory challenges faced by the hemp industry. Regulatory clarity and oversight are urgently needed to prevent further erosion of trust and potential public health risks. The responsibility lies with the FDA to provide clear and enforceable regulations, while Congress must hold the FDA accountable and ensure the necessary resources and support are provided.
Regulatory Clarity and Oversight
The FDA must prioritize providing regulatory clarity and oversight on CBD and hemp-derived products. This includes establishing guidelines for product potency, purity, labeling, and safety. Clear regulations would provide a solid foundation for the industry to thrive and protect consumers from unsafe and low-quality products.
Preventing Further Erosion of Trust
The lack of regulatory clarity has eroded trust in the hemp industry. It is crucial for the FDA and Congress to take action to prevent further erosion of trust. Clear regulations and enforcement would address consumer concerns and create an environment where consumers can confidently purchase and use hemp-derived products.
Addressing Potential Public Health Risks
The exploitation of regulatory loopholes has created potential public health risks. The FDA and Congress must work together to address these risks and protect the health and safety of consumers. By closing loopholes and establishing clear regulations, regulators can ensure that consumers are not exposed to harmful or misleading products.
Avoiding Another Failure from the FDA
The FDA’s failure to regulate CBD has had far-reaching consequences for the hemp industry. It is crucial for the FDA to learn from this failure and take proactive steps to prevent history from repeating itself. Regulators must prioritize the well-being of consumers and the integrity of the industry to avoid another failure.
Congress’ Responsibility in the Matter
Congress also bears responsibility in ensuring that the hemp industry is provided the necessary support and resources. It is Congress’ responsibility to hold the FDA accountable and provide oversight to ensure that clear and enforceable regulations are put in place. Congress must also advocate for the hemp industry and work towards creating a supportive regulatory environment that promotes growth and innovation.
Evidence Supporting the Call for Action
Multiple pieces of evidence support the urgent need for action from the FDA and Congress. Data on the decline in hemp production, FDA testing of CBD products, negative impact on CBD sales, and the experiences of the hemp industry all highlight the detrimental effects of the lack of regulatory clarity. These pieces of evidence support the call for clear and enforceable regulations to protect consumers and enable the industry to reach its full potential.
Conclusion: Realizing the Potential of the Hemp Industry
The hemp industry holds immense promise, but its potential can only be realized through clear and enforceable regulations. The lack of regulatory clarity on CBD has hindered the growth of the industry and put consumers at risk. Urgent action is needed from the FDA and Congress to provide the necessary guidance and oversight. By establishing guidelines for product potency and purity, boosting consumer confidence, attracting larger brands to the market, and protecting consumers, the hemp industry can flourish responsibly. It is now up to regulators and lawmakers to take the necessary steps and ensure the success of the hemp industry.
About the Author
Bharat Ayyar is the CEO of Sunsoil, a company dedicated to producing high-quality CBD products. With a passion for the hemp industry and its potential, Ayyar has been actively advocating for clear and enforceable regulations to protect consumers and foster responsible growth.